Hair Highlights Costs

€ 800,000 to promote

Tourism.
Barcelona promotion.

Barcelona Tourism and the Ministry of Tourism will invest 800,000 euros to promote the Catalan capital as a tourist destination , dining, shopping and business in Asia and major European economies.

The campaign, which so far is the biggest campaign has been economically Turismo de Barcelona, \u200b\u200bBarcelona provides for the promotion of media in print and online Italy, Britain, Germany, France, China and South Korea.

The goal, as explained on Tuesday responsible for this project is to enhance international positioning of the city of Barcelona tourism as a priority destination shopping, dining, meetings, cruises and business.

This new campaign and you can see in these countries, bearing the slogan " Somriu! Ets Barcelona, \u200b\u200band is funded equally by the Secretary of State for Tourism and Tourism of Barcelona, \u200b\u200bwho have joined for the first time to join their efforts and promote a tourism campaign in our city. In Great Bretanya

, Germany and France the ads will be broadcast online only, while in Italy will be also in written media. What we invest of this campaign in these countries, which are major European economies, is the amount of 500,000 €.

The rest of this promotional activity, which is € 300,000, focuses on China and South Korea, where advertising can be seen on the main newspapers and magazines in those countries.

President of Tourism of Barcelona, \u200b\u200bthe hotelier and president of UE Sant Andreu, Joan Gaspar, thanked the English government's support in this initiative, which is driven by economic crisis and out of season, with the aim of attract more foreign tourists to the city and fight against the impact so that this context may have on the economy of Barcelona.

Although by-Barcelona think that it is chilling to spend a budget of € 800,000 only in newspaper ads, magazines and internet advertising. We think there are ways and better projects, to invest € 800,000 in advertising.